Happyvore
Are you against the idea of vegetal meat?
Or is it just that you never tasted it?
For their first ever ad campaign, Happyvore is giving a shout to those who still aren’t convinced that vegetal can be tasty, and proves them that while it changes everything, it doesn’t change anything once it’s in your mouth.
left : 100% of those who never tasted think it tastes bad.
right : What doesn’t change : your kids still fight for the last nugget.
left : Harder to talk shit about vegetal when your mouth is full of it isn’t it?
right : We didn’t invent vegetal meat, just the pleasure that goes with it.